UMA ANáLISE DE CPM (CUSTO POR MIL)

Uma análise de CPM (Custo por Mil)

Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[citation needed]With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to

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